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Wendi Ezgur

Main Industry: Consultancy
North America, International

Summary

Strategic Growth and Innovation Expert Creating Value for Top Brands Worldwide

Experience

Gromentum Lab
December 2018

Appointed to help the founder of the company to name, develop, and launch a business accelerator that focused on social equity entrepreneurs.

  • Created the name, logo, and website and developed the content and tools for initial workshops for the potential entrepreneurs coming through the accelerator.
  • Identified and secured key talent to encourage the future success of the organization.
  • Assisting with ongoing business development and strategic partnerships efforts by developing a 16-week intensive accelerator experience and key programs including the mentorship program and the investor program.
Leadhead Inc.
May 1991

Established Leadhead to provide strategic growth and innovation services, supporting a range of clients with brand growth and strategy, business development, strategic partnerships, idea generation, product development, brand identity and graphic design, website design and development, trademarks and patents, and marketing strategies. 

  • Assisting clients in executing business growth strategies and launching new business concepts. 
  • Advising clients on building in-house strategic growth and innovation departments.
  • Generated over 100 new product concepts for Blistex of which the top concepts were developed and contributed to an increase in company profits.
  • Designed and facilitated a 2-day company-wide strategic growth session for Land O’ Frost to help the business generate concepts for non-meat protein initiatives. The project yielded over 300 new product concepts and led to the launch of a brand new product platform which enabled growth. 
  • Established a business growth program for US Cellular and trained their innovation department to internally develop and execute strategic growth projects. This successfully reduced costs for the department by 15% annually and increased annual revenue from new product development.
Vous Vitamin
November 2013  - February 2016

Appointed to support the two founders of the company in naming, developing, and launching a personalized multi-vitamin line.

  • Solidified the brand as a unique offering in the marketplace and enabled the business to achieve 21% growth on an annual basis.
  • Established key health company partnership strategies and corporate health programs.
  • Successfully led the executive search which culminated in a new CEO/partner for the business.
Janlynn
November 1994  - October 1997

Pioneered the first high-tech line of craft products in the industry. ComputerCrafts became a top selling brand for the company and continues to be sold in mass market and online today.

  • Appeared on QVC to premier the products.
Pentech
January 1994  - February 1995

Developed new brands and supporting new product concepts for lines of school supply products for mass market.

The Levy Organization
May 1992  - December 1993

Managed the marketing needs of the entire portfolio of Levy restaurants including developing and executing annual marketing plans, advertising campaigns, promotions, marketing collateral and restaurant openings.

Smith, Badofsky and Raffel Adversting
June 1989  - June 1992

Advertising account executive managing all adverting aspects of Chicago and national accounts including Lettuce Entertain You restaurants, Chicago Hilton and Towers, The Alzheimer's Association, and Roosevelt University.

Education

University of Illinois
March 1989
BAS degree
0
Endorsments
I cannot recommend Wendi highly enough. I hired her to facilitate an internal meeting with my team, and from the very first moment, she made me feel that she had as much vested interest in this meeting as I did. She really truly partnered with us to make it a huge success. This came through in her willingness to do multiple prep calls, her multiple agenda revisions (that clearly incorporated our feedback) and the custom materials she prepared for our meeting. During the meeting she demonstrated multiple facilitation techniques, often leveraging different approaches for different members of the audience. Throughout the entire process, she was just a real pleasure to work with.
Jeanne Strepacki
2019
0
Bronze TabletAWARD
  • The highest academic honor at the University of Illinois awarded to the top 3% of the graduating class
May 1989
Wayland Maxfield Parrish AwardAWARD
  • This award is given to the student who graduates #1 in the Department of Communication at the University of Illinois
May 1989