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3 Books We Would Recommend About Personal Branding

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Hayley Stephenson
Hayley Stephenson

To celebrate World Book Day, we asked our executive coaches here at In Touch to recommend three books that are indispensable in building a bulletproof personal brand.

BrandingPays: The Five-Step to Reinvent Your Personal Brand by Karen Kang

Described as the ‘master of personal branding’, Karen Kang is a highly-respected brand strategist and owner of a successful corporate and personal branding company. Having been a partner at the legendary marketing firm Regis McKenna for over 20 years.

Her best selling book, ‘BrandingPays: The Five-step System to Reinvent Your Personal Brand’ draws on her unique approach to creating a personal brand fit for the modern business world. Drawing heavily on her marketing and journalism experience, she helps the reader create a brand for their ‘business of one’. Kang’s simple but effective ‘bake the cake, then ice it’ metaphor runs through the book, as she walks you through her trademark BrandingPays system and finally covers the impact social media and online presence has on your personal brand.

The book is packed full of informative and useful resources, including templates, charts, action lists, and inspiring stories which can help you to develop your own formula for a stand out personal brand.

KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer

Mark W. Schaefer is an internationally-acclaimed speaker, author and college educator and author of “The Tao of Twitter,” the world’s best-selling book on Twitter.

Schaefer unpicks the path to becoming known in your chosen field and seizing the opportunities and rewards that come with this recognition, focusing on the huge role social media plays in modern day personal branding. He identifies the behaviours and characteristics of a number of highly successful and well-known experts and applies these to create a step-by-step template to branding success. The reader can use the accompanying workbook to identify their unique qualities, market niche and map out their visible, vibrant personal brand.

Along with these inspiring stories of success across sectors such as banking, property and construction, Schaefer includes dozens of exercises to help the reader be seen, heard and known online.

You, Inc. The Art of Selling Yourself by Harry Beckwith & Christine Clifford Beckwith

A husband and wife team, the Beckwiths’ mantra is that no matter what product you’re selling, the most important component of the product is you. Drawing on over 30 years of experience in advertising and marketing, they call for an honest and authentic approach to building your personal brand, reinforcing credibility and earning trust and respect.

They present a wealth of ideas and exercises for how to use effective communication to build your personal brand, and though they are easily digestible, they emphasise that knowledge without action is useless. Stressing that your behaviours must match your values in order to be successful, they support this approach with anecdotes and easily digestible research to create a compelling and constructive read.

We have a wealth of content housed within the In Touch member portal focused on personal branding. From podcasts and e-learning videos to webinars and downloadable content, there are lots for you to enjoy and utilise.